Saturday, May 19, 2012

What's with the label, dude!?!


We have descended into a materialistic world. Moving forward with an exponentially increasing velocity, over the past recent years, we are well ahead on the way to becoming a dystopic, aristocratic totalitarian society and the U.S as the imperialist power.

Why are we becoming such puppets to the tune of utter commercialism? Where are we taking our society? We're pushing and establishing social norms that will one day lead to our kids living in a society who's castes are based on the kind of designer labels they can afford! Somewhat like the Armani, Gucci, Cavalli, Chanel league is the most affluential, the trendsetters,
Louis Vuitton, Burberry, etc. are almost as good, yet have less power.
Loiuse Phillipe, Mango, Harley-Davidson, Calvin Klein etc. are wealthy but chilling kinds.
Levi's, Benetton, Bizzarre, Pepe Jeans, Tommy, Van Huesen are getting-there's.
The rest don't even matter.
You want to earn a lot and buy your favorite car and wear your favorite brand, because you saw someone flaunting it al the other day outside the club! It has become more of a point to prove than honest ambition. Such is our desperate need to fit in!


Why should the society define stringent norms for what being 'cool' or 'hot' is? And who is this entity called 'Society' if not we ourselves? Why do we need to be mental and economic slaves that follow the rigid norms, once defined strategically (and succesfully affecting our logics immensely overtime) for what success is? And also for what is right and what is wrong, unjust or justified?  In a world, where we only have tentative, and rather blasphemous, institutions that generalize the legitimate and the illegitimate, should we not free ourselves of the parrot fashion and mass labeling?
Is there no meaning left in our lives except to be born and grow up and eventually die in the same old beaten way?
Does one's materialistic inventory make one 'cool' or 'successful', and hence authorize one to atrociously encroach upon another's basic human rights?
The obvious answer is no. Because it was this approach that drove Adolf Hitler to carry out heinous genocide of the Jews! It was the same mentality that nurtured Apartheid and still promotes Racism, Gender Abuse, and Violence everywhere in the world.

It is time now that we wake up and be aware of the slow poison that is silently decapitating us. It's time you start questioning the existing norms and ideals. Unfortunately, there are no magic wands or spells that will change the world for better in less than a minute. The change begins from you!

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